Demystifying Complex Topics through Visual Storytelling
Organizations often think about video production in several different, non-overlapping lanes. For example, a big-picture brand video on...
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Opalite Media
- Aug 13, 2021
5 Types of Video for Innovative Organizations
Any visual storytelling project begins with a few essential questions. Who is the target audience? What key messages need to be...
Opalite Media
- Jul 22, 2021
Executing Storyboards: On Set with Hopper
In video production and filmmaking (and in life), it’s usually good to have a plan. At Opalite Media, every project we have has a plan,...
Opalite Media
- Jun 21, 2021
One Film Shoot, A Dozen Videos: A Case Study
During the pandemic, producing video remotely was an essential way for organizations to deliver messages effectively without involving an...
Opalite Media
- Apr 19, 2021
5 Myths of Visual Media Storytelling
A rapidly-changing digital landscape has changed what stories look like and how they’re shared, but the core principles of storytelling...
Opalite Media
- Jan 1, 2021
Harvard Medical School Patient Story
Opalite Media recently partnered with Harvard Medical School (HMS) Executive Education to produce digital content highlighting stories of...
Opalite Media
- Dec 14, 2020
Our Communities Can’t Wait: A Campaign with United Way
This fall, we partnered with United Way to produce a series of video pieces highlighting the impact of the COVID-19 crisis in...
Opalite Media
- Nov 17, 2020
Special Project: Faces of COVID
The magnitude of the COVID-19 pandemic has been difficult to comprehend. How does one begin to process over 200,000 lives lost in the...
Ray Ward
- Jul 28, 2020
Messaging and Storytelling for the Climate Crisis in the COVID-19 era
As the world continues to grapple with the devastating consequences of the COVID-19 pandemic, scientists are hoping that we don’t lose...
Opalite Media
- May 14, 2020
Creating from Afar: Opportunities and Constraints of Video Production during a Pandemic
For several years, digital video has been on pace to make up an overwhelming majority of all global activity online. COVID-19 has...
Opalite Media
- Apr 10, 2020
Trying New Things During COVID-19
Dear Opalite Media Clients & Friends, I hope you all are safe and well during this difficult time. I know many of us are adapting and...
Opalite Media
- Mar 11, 2020
Opalite Turns 2!
It’s hard to believe that Opalite is 2 years old!! We’ve officially moved into a new office and fully-operating creative studio in...
Opalite Media
- Nov 8, 2019
Thinking Through Feeling: How Emotions Help Us Understand New Things
Have you ever had a brilliant idea for something new and tried to explain it to someone else? Chances are that it was difficult to get...
Opalite Media
- Sep 5, 2019
Tech Searches for its Soul: Can Digital Experience Become More Meaningful?
We’re knee-deep in a cultural crossroads surrounding technology. The once-common perception of social media connecting for the better may...
Lex Harrington
- Jul 25, 2019
Storytelling for Mission Driven Orgs: Behind the Scenes with Amherst-Pelham School District
With documentary content, the best stories are formed when there is an unwavering common thread between subjects – a narrative with...
Opalite Media
- Jul 2, 2019
Mailchimp Created a Production Studio. Who’s Next?
Mailchimp, the marketing automation platform, recently announced the creation of an in-house production studio and launch of Mailchimp...
Cooper Gould
- Apr 9, 2019
Tidying Up and Optimizing in the Digital Age
The process of optimization has become pervasive in almost all lines of work. Whatever the goal of your job may be, the higher pursuit at...
Cooper Gould
- Mar 17, 2019
Disrupting TV: How Short-form Video is Upending the Entertainment Industry
The Big Three We are on our phones all the time; American adults spending an average of 3 hours and 35 minutes per day on their mobile...
Cooper Gould
- Jan 16, 2019
Employees on Camera: Exploring an Overlooked Asset
For many companies, marketing campaigns can be a daunting undertaking. Developing content that resonates with a target audience is no...
Cooper Gould
- Dec 11, 2018
The Rise of the Docuseries
If you’ve spent any time browsing through Netflix, Hulu, or any other video streaming platform for any significant amount of time...