Organizations often think about video production in several different, non-overlapping lanes. For example, a big-picture brand video on...

Any visual storytelling project begins with a few essential questions. Who is the target audience? What key messages need to be...

In video production and filmmaking (and in life), it’s usually good to have a plan. At Opalite Media, every project we have has a plan,...

During the pandemic, producing video remotely was an essential way for organizations to deliver messages effectively without involving an...

A rapidly-changing digital landscape has changed what stories look like and how they’re shared, but the core principles of storytelling...

Opalite Media recently partnered with Harvard Medical School (HMS) Executive Education to produce digital content highlighting stories of...

This fall, we partnered with United Way to produce a series of video pieces highlighting the impact of the COVID-19 crisis in...

The magnitude of the COVID-19 pandemic has been difficult to comprehend. How does one begin to process over 200,000 lives lost in the...

As the world continues to grapple with the devastating consequences of the COVID-19 pandemic, scientists are hoping that we don’t lose...

For several years, digital video has been on pace to make up an overwhelming majority of all global activity online. COVID-19 has...

Dear Opalite Media Clients & Friends, I hope you all are safe and well during this difficult time. I know many of us are adapting and...

It’s hard to believe that Opalite is 2 years old!! We’ve officially moved into a new office and fully-operating creative studio in...

Have you ever had a brilliant idea for something new and tried to explain it to someone else? Chances are that it was difficult to get...

We’re knee-deep in a cultural crossroads surrounding technology. The once-common perception of social media connecting for the better may...

With documentary content, the best stories are formed when there is an unwavering common thread between subjects – a narrative with...

Mailchimp, the marketing automation platform, recently announced the creation of an in-house production studio and launch of Mailchimp...

The process of optimization has become pervasive in almost all lines of work. Whatever the goal of your job may be, the higher pursuit at...

The Big Three We are on our phones all the time; American adults spending an average of 3 hours and 35 minutes per day on their mobile...

For many companies, marketing campaigns can be a daunting undertaking. Developing content that resonates with a target audience is no...

If you’ve spent any time browsing through Netflix, Hulu, or any other video streaming platform for any significant amount of time...