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  • Opalite Media

Thinking Outside the Frame: Unconventional Uses for Video Production in Business

While video production has long been a staple for marketing and communication efforts, there are several underutilized ways to leverage this medium to drive engagement, foster connections, and achieve concrete business goals. The truth is that any new initiative, offering, or reporting will likely benefit from immersive, visual storytelling. In this article, we explore some unconventional use cases for video production that can help companies break through the noise and resonate with their audience in new and exciting ways.

Recruitment and Onboarding 

In a competitive job market, attracting, delighting, and retaining top talent is essential. Video can be a game-changer in the recruitment process, offering a dynamic platform to showcase company culture, values, and career opportunities. Additionally, video can streamline the onboarding process by providing new hires with material that is way more fun and engaging than an employee handbook. 

Internal Communications 

Effective communication is the lifeblood of any organization, and video can be a highly effective tool for keeping employees informed, engaged, and motivated. Whether it's sharing company updates, highlighting employee achievements, or facilitating virtual town hall meetings, video can foster a sense of connection and belonging among remote or dispersed teams.

Product Demonstrations and Tutorials

While product demos and tutorials are nothing new, many businesses overlook the potential of video to showcase their offerings in a compelling and informative way. Whether it's a step-by-step tutorial, a behind-the-scenes look at the manufacturing process, or a virtual tour of a physical product, video can bring products to life in ways that static images or text alone cannot.

Customer Support and FAQs 

Video can be an invaluable resource for addressing customer inquiries and providing support. By creating a library of video tutorials, troubleshooting guides, and FAQs, businesses can empower customers to find answers to their questions quickly and easily, reducing friction and enhancing the overall customer experience.

Event Promotion and Recap 

Whether it's a product launch, industry conference, or company retreat, events provide valuable opportunities for networking, learning, and brand exposure. Video can play a key role in promoting upcoming events, generating excitement, and driving attendance. Additionally, video recaps can extend the reach of events beyond the attendees, allowing businesses to share highlights and key takeaways with a broader audience.

Investor Relations

Investor relations is one of the most overlooked spaces for video storytelling. Video is a powerful tool for communicating complex ideas, celebrating growth, and showcasing company leadership. Video can not only bring important data points to life through motion and animation, but also personalize a company’s achievements, culture, and value proposition. 

Corporate Social Responsibility (CSR) Initiatives

More and more consumers are seeking out socially responsible brands that are committed to making a positive impact on the world. Video can be a powerful medium for highlighting CSR initiatives, showcasing philanthropic efforts, and sharing stories of community involvement. By authentically communicating their values and commitment to social responsibility, businesses can build trust and loyalty with customers and stakeholders alike.

The possibilities for leveraging video production in business are limited only by imagination and creativity. Virtually anything that a company launches or pivots to could benefit from an audio/visual component. By thinking outside the box and exploring unconventional use cases for video, businesses can differentiate themselves, connect with their audience on a deeper level, and achieve their strategic goals.


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