Opalite Case Studies

HARVARD MEDICAL SCHOOL

Challenge: Harvard Medical School (HMS) has the only Executive Education program within a medical school in the U.S. HMS was looking for new ways to expand thought leadership, enhance programs for business executives, develop marketing assets to reach new audiences, and grow their executive education program.

Insights: Rather than a “hard sell” of HMS’ education programs, we determined that greater storytelling around patient experiences was needed to help connect business leaders to real-world healthcare stories on the ground.

Solution: Opalite Media produced a patient-story video to create a visceral and engaging experience for current and prospective program participants. This digital video was used to connect business leaders to patient experiences on the ground and provide a real-world example of challenges in the healthcare system.

Harvard Medical School: Patient Story

SHORELIGHT

Challenge: As Shorelight experienced rapid growth and became a leader in the higher education technology marketplace, the company was looking for a new vision for communicating how its unique model worked, to both internal and external audiences. 

Insights: Opalite Media initiated an audit of marketing assets, analyzed target audiences, and conducted interviews with leadership teams. We determined that Shorelight’s increasingly complex global distribution model could be most readily explained and understood through the lens of the student lifecycle.

Solution: Opalite developed a creative concept centered around the student lifecycle and produced a dynamic, multi-use explainer video. The video content is now used in several ways, including employee onboarding, new employee recruitment, a lead-in to live conferences and events, and a visual introduction to potential partners and investors.

Shorelight: How it Works

WOODWELL CLIMATE RESEARCH CENTER

Challenge: Woodwell Climate Research Center, a global leader in climate research, was in the process of a full-scale rebranding effort and sought to create video content that would elevate their marketing and amplify an upcoming $10M capital campaign. The organization sought to energize and inspire key stakeholders, including partners, funders, and journalists, as well as create evergreen digital resources to enhance their brand. 

Insights: The creative strategy centered on communicating the idea of “action” in order to communicate the organization’s focus on research that is policy-relevant and actionable. In this process, we sought to provide viewers with a visceral feeling of what the research looks like in practice. Highlighting researchers as “heroes” also served to personalize their work and connect donors to their stories.

Solution: Opalite Media produced an evergreen, signature brand-identity video to reflect and communicate “who we are” and “what we do” for the organization. Additionally, we produced a series of fundraising videos for two discreet capital campaigns, aimed at high value foundations, donors, and institutions.

Woodwell Climate: Signature Video

Woodwell Climate: Amazon Forests

Woodwell Climate: Fund for Climate Solutions

PUBLIC CONSULTING GROUP

Challenge: Public Consulting Group engaged with Opalite Media to support efforts in three distinct areas: 1) Marketing a new version of a core educational software platform to increase customer awareness, 2) Amplifying a new professional development partnership with the state of Massachusetts, and 3) highlighting best practices for a new educational program to educate target audiences

Insights: We determined that each focus area required a customized content strategy, ranging from short-form (e.g., ~1 minute explainer videos) to long-form (e.g., educational modules) digital assets.

Solution: Opalite Media conducted research on target audiences, which included superintendents and other school district leaders. We also outlined use cases, and barriers to implementation in all three areas. We produced a library of on-camera testimonials, digital explainers, animated videos, real-world examples of best practices, and stakeholder stories.

Massachusetts Department of Education: MyCAP

Connecticut Department of Education: ReadConn

Public Consulting Group: EdPlan

Opalite Case Studies

HARVARD MEDICAL SCHOOL

Challenge: Harvard Medical School (HMS) has the only Executive Education program within a medical school in the U.S. HMS was looking for new ways to expand thought leadership, enhance programs for business executives, develop marketing assets to reach new audiences, and grow their executive education program.

Insights: Rather than a “hard sell” of HMS’ education programs, we determined that greater storytelling around patient experiences was needed to help connect business leaders to real-world healthcare stories on the ground.

Solution: Opalite Media produced a patient-story video to create a visceral and engaging experience for current and prospective program participants. This digital video was used to connect business leaders to patient experiences on the ground and provide a real-world example of challenges in the healthcare system.

Harvard Medical School: Patient Story

SHORELIGHT

Challenge: As Shorelight experienced rapid growth and became a leader in the higher education technology marketplace, the company was looking for a new vision for communicating how its unique model worked, to both internal and external audiences. 

Insights: Opalite Media initiated an audit of marketing assets, analyzed target audiences, and conducted interviews with leadership teams. We determined that Shorelight’s increasingly complex global distribution model could be most readily explained and understood through the lens of the student lifecycle.

Solution: Opalite developed a creative concept centered around the student lifecycle and produced a dynamic, multi-use explainer video. The video content is now used in several ways, including employee onboarding, new employee recruitment, a lead-in to live conferences and events, and a visual introduction to potential partners and investors.

Shorelight: How it Works

WOODWELL CLIMATE RESEARCH CENTER

Challenge: Woodwell Climate Research Center, a global leader in climate research, was in the process of a full-scale rebranding effort and sought to create video content that would elevate their marketing and amplify an upcoming $10M capital campaign. The organization sought to energize and inspire key stakeholders, including partners, funders, and journalists, as well as create evergreen digital resources to enhance their brand. 

Insights: The creative strategy centered on communicating the idea of “action” in order to communicate the organization’s focus on research that is policy-relevant and actionable. In this process, we sought to provide viewers with a visceral feeling of what the research looks like in practice. Highlighting researchers as “heroes” also served to personalize their work and connect donors to their stories.

Solution: Opalite Media produced an evergreen, signature brand-identity video to reflect and communicate “who we are” and “what we do” for the organization. Additionally, we produced a series of fundraising videos for two discreet capital campaigns, aimed at high value foundations, donors, and institutions.

Woodwell Climate: Signature Video

Woodwell Climate: Amazon Forests

Woodwell Climate: Fund for Climate Solutions

PUBLIC CONSULTING GROUP

Challenge: Public Consulting Group engaged with Opalite Media to support efforts in three distinct areas: 1) Marketing a new version of a core educational software platform to increase customer awareness, 2) Amplifying a new professional development partnership with the state of Massachusetts, and 3) highlighting best practices for a new educational program to educate target audiences

Insights: We determined that each focus area required a customized content strategy, ranging from short-form (e.g., ~1 minute explainer videos) to long-form (e.g., educational modules) digital assets.

Solution: Opalite Media conducted research on target audiences, which included superintendents and other school district leaders. We also outlined use cases, and barriers to implementation in all three areas. We produced a library of on-camera testimonials, digital explainers, animated videos, real-world examples of best practices, and stakeholder stories.

Massachusetts Department of Education

Connecticut Department of Education: ReadConn

Public Consulting Group: EdPlan