Client case study: Shorelight

Challenge: As Shorelight experienced rapid growth and became a leader in the higher education technology marketplace, the company was looking for a new vision for communicating how its unique model worked, to both internal and external audiences.

Insights: Opalite Media initiated an audit of marketing assets, analyzed target audiences, and conducted interviews with leadership teams. We determined that Shorelight’s increasingly complex global distribution model could be most readily explained and understood through the lens of the student lifecycle.

Solution: Opalite developed a creative concept centered around the student lifecycle and produced a dynamic, multi-use explainer video. The video content is now used in several ways, including employee onboarding, new employee recruitment, a lead-in to live conferences and events, and a visual introduction to potential partners and investors.

Client case study:

Shorelight

Challenge: As Shorelight experienced rapid growth and became a leader in the higher education technology marketplace, the company was looking for a new vision for communicating how its unique model worked, to both internal and external audiences.

Insights: Opalite Media initiated an audit of marketing assets, analyzed target audiences, and conducted interviews with leadership teams. We determined that Shorelight’s increasingly complex global distribution model could be most readily explained and understood through the lens of the student lifecycle.

Solution: Opalite developed a creative concept centered around the student lifecycle and produced a dynamic, multi-use explainer video. The video content is now used in several ways, including employee onboarding, new employee recruitment, a lead-in to live conferences and events, and a visual introduction to potential partners and investors.

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