Client case study: Ayanna Pressley 2019 Campaign

On September 4, 2018 Ayanna Pressley became the first woman of color to ever represent Massachusetts in Congress. She beat a 10-term incumbent by 18 points by building a movement and engaging a force of voters- some of which don’t typically go to the polls. In line with the campaign’s grassroots style, the team focused on digital messaging over TV, which defied the conventional style of political advertising. Opalite created a strategically tailored media suite to support the dynamic goals of the campaign as it evolved.

Source: Veracity Media

The videos were essential assets to the campaign and credited by outlets such as the New York Times helping to usher in a new era of political advertising. The #1 Bus Video was credited as a significant factor in helping Pressley achieve victory by such a wide margin. In total, the 4 videos that Opalite Media produced for Pressley were viewed over 500,000 times across all digital platforms. 

The #1 Bus

Power of US

It’s Time to Redefine Who Leads

Getting Girls in the Game

Client case study:

Ayanna Pressley

2019 Campaign

On September 4, 2018 Ayanna Pressley became the first woman of color to ever represent Massachusetts in Congress. She beat a 10-term incumbent by 18 points by building a movement and engaging a force of voters- some of which don’t typically go to the polls. In line with the campaign’s grassroots style, the team focused on digital messaging over TV, which defied the conventional style of political advertising. Opalite created a strategically tailored media suite to support the dynamic goals of the campaign as it evolved.

Source: Veracity Media

The videos were essential assets to the campaign and credited by outlets such as the New York Times helping to usher in a new era of political advertising. The #1 Bus Video was credited as a significant factor in helping Pressley achieve victory by such a wide margin. In total, the 4 videos that Opalite Media produced for Pressley were viewed over 500,000 times across all digital platforms. 

The #1 Bus

Power of US

It’s Time to Redefine Who Leads

Getting Girls in the Game

info@opalitemedia.com